Sara Cwynar made this video two years after rose gold was first introduced as an iPhone color. Juxtaposing images of consumer products with philosophy texts read by a male voice (occasionally punctuated by a female voice), Rose Gold is a meditation on the importance and emotional impact of color. In particular, Cwynar looks at how color is used to transform an existing product and sell it as if it is something new, to re-stimulate desire for and interest in the object.